Businesswoman keeps getting customers for her shop by allowing people to charge freely
This picture below…it was in May 2015 during the fuel scarcity and a litre of petrol was sold over N300 as against N97, the actually price. We went to charge that night and I had someone capture it for me.
It’s Iya Ayo store. She is a trader who sells all kinds of daily needs. She is at Igan road, Ago Iwoye, opp Igan Wesley school. That’s the community that hosts Olabisi Onabanjo University.
Iya Ayo is an illiterate I guess but she amazes me with her ideas. Her sense of giving back to the community shames even the ideas of some of we so called educated. Imagine her providing electricity for over 150 devices, ranging from torch lights, lamps, phones to even laptops, you can even bring your TV for charging and fridge too, just bring extension along; Iya Ayo does not complain, she has made available space for all and sundry. She was a blessing to us and I believe she probably still does this.
Everything in life appeals to KNOWLEDGE, even the METAPHYSICAL. How many people who do money rituals are as rich as sport men? See, this woman I cited here does not need any charm to attract customers or make sales.
Now, lets do analysis …she provides electricity, a major need and gives it out free. People are forced to come around her shop (I could not pick the whole scene, about 50 people were around watching their appliances and devices), they are persuaded to buy their needs from her; even when you dont need things, you still patronize her for beef rolls, biscuits, etc while waiting for your phone to charge. She directly sells more, gains more, even more than what she gives. She is not using charm to attract her numerous customers, she has only got principles. Most things in life appeal to principles, even charms and miracles.
Now, this is another reason why people will patronize you. When they derive extra benefit from your business at little or no cost.
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